If you have decided it’s time to make changes to your website and don’t know where to start, you might start with looking at Optimizely. If you are a marketer or someone who would just like to make changes, or really take your site to the next level with site optimization, then Optimizely will work for you.  Stop wasting all that time with programs like FrontPage or Photoshop, you can make all the changes you need without all the complicated software, and you can do it easily and effectively with a click of the mouse. One of the most important features is being able to test your site and find out right away how your visitors engage your site.

If you would like to test drive the software first, Optimizely gives you the option to do so. The application is very simple to use, you will need an existing website and URL address. On the Optimizely website, all you need to do is type in the web address. It will take a second or two and the site will popup. After the site appears, you can actually click on any section of your site to make changes. You can change text, icons, pictures, logos, headers and more.

You can change colors and even add and remove items on your site. The application comes equipped with the drag-n-drop technology which makes it simple to implement changes in a flash. The application has the WYSIWYG-interface allowing for the actual text or appearance to be changed without effort. Once a change is made it is called a variation. The variations can be saved to your account if you decide to purchase the software.

You can add and delete variations, when you save them you name them. This is so you keep track of any and all the changes you have made. You can also make variations that contain Java, video, and even sound. This is also effective if you are designing a portfolio for a client. You can create and save a few ideas and then when the time comes, present them to your client. This is powerful.

Once you have created an account with Optimizely and saved your variations, it’s time to run an Optimizely experiment on your selected website. Optimizely provides a code that you need to copy and paste into the header portion of the html on your website. Once this is done you can begin to run your experiment, and track (real-time) all the activity on your website. Now, you can track all the changes you’ve made, this is the reason they called it an experiment. If you don’t like the changes or the way your customers are engaging site, you can change it. This will also enable you to try new design elements or new content without changing the whole feel of your page.

Optimizely offers: Powerful and simple reporting, traffic testing and optimization, multiple browser testing, the ability to test multiple pages, automatic goal tracking, multiple goal tracking, instant verifiable results, HTML/JS editor for experts, easy as pie graphical interface, and THE ability to edit pages in seconds.

Overall the Optimizely program does a fantastic job at making things very simple even for the novice to figure out. This program is very user friendly and even easier to learn. The effort it took just to learn how to click and move items was incredibly fast. I have not worked with a program that gives the ease of workability coupled with the reporting menus and dashboard options. This is a must see and a must use program to say the least.